Agenda

The Sentiment Analysis Symposium offers two tracks over two days:

The Presentation Track features talks and panels about solutions and technologies that discern attitude, emotion, and connectedness -- in big data contexts -- in text, speech, video, and enterprise sources.
The Workshop Track features longer-form technically-oriented coverage plus, July 16 afternoon, a conference-within-a-conference segment covering Sentiment Analysis for Financial Markets.

Register for either day or both, and mix-and-match Presentation and Workshop track participation. For a Workshop track agenda with descriptions, visit the Workshops page.

July 15
8:00 am-8:45 am	Registration & Coffee
Morning Sessions
8:45 am-9:00 am	Global Analytics: Text, Speech, Sentiment, and Sense Seth Grimes, Alta Plana Corporation; conference chair
9:00 am-9:20 am	Keynote: The State of Sentiment Bing Liu, University of Illinois, Chicago
	Presentation Track	Workshop Track
9:25 am-9:50 am	Analysing Images in Social Media Francesco D'Orazio, Face, Pulsar	Tutorial: Sentiment Analysis: Mining Opinions, Sentiments, and Emotions, part 1 Bing Liu, University of Illinois, Chicago (visit the Workshops page for detail.)
9:50 am-10:15 am	Segmenting Advocates to Develop Marketing Strategies and Communications Brook Miller, MotiveQuest
10:15 am-10:40 am	The Predictive Nature of Social Data Rob Key, Converseon and Joel Rubinson, Rubinson Partners
10:40 am-11:00 am	Break
	Presentation Track	Workshop Track
11:00 am-11:30 am	Inferring Demographics from Social Data Rohini Srihari, SmartFocus	Tutorial: Sentiment Analysis, part 2 Bing Liu, University of Illinois, Chicago (visit the Workshops page for detail.)
11:30 am-11:55 am	Social Sentiment Indices powered by X-Scores (SSIX) Brian Davis, Insight Centre for Data Analytics
11:55 am-12:20 pm	A Comprehensive Research Approach to Customer Understanding Anjali Lai, Forrester Research
12:20 pm-12:30 pm	What Were You Thinking? Syntax Tells All. Jeff Catlin, Lexalytics
Lunch & Networking
12:30 pm-1:30 pm	Lunch & Networking
Afternoon Sessions
	Presentation Track	Workshop Track
1:30 pm-2:10 pm	Keynote: The Commercialization of Cognitive Systems: Transforming the Software Market Dave Schubmehl, IDC	Workshop: Facial Coding for Emotion Analytics Gwen Littlewort, Emotient (visit the Workshops page for detail.)
2:10 pm-2:35 pm	Providing direction to the fashion industry based on online sentiment's deviations from expert-anointed colors Bethany Bengtson, Bottlenose	Workshop: Word2Vec for Sentiment Analysis Michael Czerny, L-3 Data Tactics (visit the Workshops page for detail.)
2:35 pm-3:00 pm	Measuring and Combating Gender Biases in the Workplace Moritz Sudhof, Kanjoya
3:00 pm-3:30 pm	Break
	Presentation Track	Workshop Track
3:30 pm-4:30 pm	How to Detect Pervasive Issues Early and Develop Future Products Through VOC Analytics Mohammed Chaara and Guangxue Xiao, Lenovo	Workshop: Cognitive Computing Sue Feldman, Synthexis and Hadley Reynolds, Next Era Research (visit the Workshops page for detail.)
	Active Listening Kurtis Williams, InMoment
	From Strangers to Acquaintances: Multidimensional Customer Profiling Jarred McGinnis and Antonio Matarranz, MeaningCloud
4:30 pm-5:30 pm	Get the Fact(oid)s Straight: Towards Deeper Verisimilitude Estimation Karo Moilanen, TheySay	Workshop: Natural Language Generation Robert Dale, Arria (visit the Workshops page for detail.)
	Sentiment Analysis in Predicting Corporate Misconduct Bennett Borden, Drinker Biddle & Reath
	Measure Media: Emotional Spectrum, Intensity, and Action Indicators Ann Feeney, Cision
Networking Reception
5:30 pm-7:00 pm	Networking Reception Join us for drinks and hors d'oeuvres

July 16
Morning Session
8:30 am-8:40 am	Day 2 Welcome Seth Grimes, Alta Plana Corporation; conference chair
	Presentation Track	Workshop Track
8:40 am-9:10 am	A Predictive Model of Social/Content Effectiveness Derek Richer, KRC Research, and Jason Moriber, Verizon	Demos! 8:40 am DandelionAPI -- SpazioDati 8:50 am TheySay 9:00 am Lexalytics 9:10 am Convey API -- Revealed Context 9:20 am MeaningCloud -- Daedalus 9:30 am SocialGist 9:40 am MindSight applied neuroscience -- Copernicus 9:50 am SENSEI summarization
9:10 am-9:35 am	The Business Case: Can Sentiment Affect Our Understanding of Customers? Amanda Wray, Walker Info
9:35 am-10:00 am	Mining Text to Pinpoint Customer Reactions to Products Mark Turner, Teradata Aster
10:00 am-10:10 am	From Bag of Words to a Graph of Concepts Ugo Scaiella, SpazioDati
10:10 am-10:30 am	Break
	Presentation Track	Workshop Track
10:30 am-11:00 am	Panel: Research Frontiers Moderator: Hadley Reynolds, Next Era Research Robert Dale, Arria; Gwen Littlewort, Emotient; and Francesco D'Orazio, FACE and Pulsar Social	Workshop: Social Media Metrics and Measurement Steve Rappaport (visit the Workshops page for detail.)
11:00 am-11:30 am	Quick Takes 10-minute presentations/demos of technologies, solutions, and services Build a Sentiment Predictor in 5 Minutes Lukasz Augustyniak, Wroclaw University of Technology Enterprise Speech to Text Craig Golightly, Software Technology Group From Sentiment Analysis to Persuasion Analysis Jason Kessler, CDK Digital Marketing
11:30 am-11:40 am	Social Data Aggregation for Asian Markets: China, Japan, Korea & Beyond Steve Dodd, Socialgist	Workshop: Motivational Insights Drive Marketing Strategies David Forbes, The Forbes Consulting Group (visit the Workshops page for detail.)
11:40 am-12:05 pm	The Impact of Event Labels on Judgments of Sentiment and Emotion Nichole Hansen, Decisive Analytics Corporation
12:05 pm-12:30 pm	Humanizing the Machine: Why We Need Human Intelligence to Pick Up Where the Machine Leaves Off Lukas Biewald, CrowdFlower
Lunch & Networking
12:30 pm-1:30 pm	Lunch & Networking
Afternoon Session
	Presentation Track	Workshop Track
1:30 pm-2:45 pm	Presentations and Panel: Sentiment Analysis in Healthcare Moderator: Sue Feldman, Synthexis Why Did My Patients Rate the Hospital a 3 out of 10? Susan Madden, DSE Analytics, Inc. Social Media Data Mining to Inform Health Behavior Change Campaigns Amelia Burke-Garcia, Westat Voice of the Patient: Deriving Insights from Patient Satisfaction Surveys Anne-Marie Currie, The Advisory Board Company	Financial Markets, part 1 Moderator: Bartt Kellermann, Global Capital Acquisition (GCA) and Battle of the Quants. (visit the Workshops page for detail.) Financial News Analysis for Equity and Credit Eiji Hirasawa, FTRI (NIKKEI Group) Improving Sentiment for Investing through Stock Price Extraction Kevin Coogan, Zettacap Sentiment & The Markets: Extracting Intent & Influence for Predictive Trading Strategies James Ross, HedgeChatter Combine Domain Expertise and Sentiment Analysis Evan Schnidman, Prattle Analytics
2:45 pm-3:15 pm	Emojineering @ Instagram Thomas Dimson, Instagram
3:15 pm-3:45 pm	Break
	Presentation Track	Workshop Track
3:45 pm-4:10 pm	Wearables Gushing With Emotions: New Brand Engagement Architecture Scott Amyx, Amyx McKinsey	Financial Markets, part 2 Moderator: Bartt Kellermann. (visit the Workshops page for detail.) Sentiment Analysis in Finance: From Bag of Words to Bag of Insights Vika Abrecht, Bloomberg Financial Markets and Trading Strategies John Liu, Digital Reasoning Interpreting Group Investment Behavior from Twitter Joe Gits, Social Market Analytics The Evolution of Social Analysis for Capital Markets: Moving Beyond Financial Chatter Chris Camillo, TickerTags
4:10 pm-4:35 pm	Understanding Emotion Responses Across Cultures Daniel McDuff, Affectiva
4:35 pm-5:00 pm	Speech Analytics Jeff Gallino, CallMiner
5:00 pm-5:30 pm	Exploiting Sentiment Analysis in Virtual Assistants Fred Roberts, Artificial Solutions
5:30 pm	Conference Close: A Look Ahead Seth Grimes, Alta Plana Corporation; conference chair

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Agenda

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